Thursday, May 21, 2009

THE GOAL OF AN AFFILIATE MARKETER’S WEBSITE

Each website out there is unique in its own way. It has different specialization depending on the purpose. So as an affiliate marketer what is the goal of your website?

1. Capture the visitor’s contact information
2. Get that sought after click through to your affiliate sales page


Those two are your website’s main goal as an affiliate marketer. In the previous article I have written I told you that a sale is usually made after the 7th contact with your prospective buyer. So how can you contact a future buyer if do not have his contact details? That is the reason why it is important that your website be able to capture important details about the customer. There is a lot that you can do with this information, and one of them is closing a sale.

Let’s go to the 2nd goal of your website: Get that sought after click through to your affiliate sales page. So, how do you entice and get these visitors into a buying frame of mind? You can do this by posting testimonials from people who bought and tried the product. It would be even better if you try it out yourself. Having a firsthand feel of the product that you are selling is good because you would be able to write about the experience yourself. Always remember customers are more likely to buy a product if they see it actually working for someone else.
The website that you will build doesn’t have to be that fancy. Well, if you are just starting you just have to make the site look simple and professional. As you go along your business then you can add something to it little by little.

If you are unsure of how exactly you’ll go about building your website, there are a lot of videos featured on Youtube that would be able to help. There are a lot of tutorials that you can watch, make sure to choose the right one for you.

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