Tuesday, January 12, 2010

Blog Marketing - 7 Reasons Why Blog Marketing Is Good


Blog marketing is commonly described by people as internet marketing via web blogs. There are various blogs in circulation nowadays there are blogs for corporations there are blogs for products, and of course there are personal blogs. Typically, corporations or businesses use blogs so they can start a conversation with their customers as well as prospects about the features of their products or services.

Blog marketing is not just used to start a conversation between the business entity and its customers it can also be used to share and preview product features, functions, and benefits before the products are released. By using blog marketing you are able to gather feedback and to make sure products meet the needs of your customers or prospects.

Some entrepreneurs overlook the power of blogs however what they do not realize is that blogs are one of the easiest and cheapest way to market. Blogs are not just personal diaries of people nowadays but it has a very huge marketing potential.

Blog marketing is the best way to create awareness about your business. Like what I have said earlier this is very easy to do and the best thing about it that it is cheap (it is free in some cases). With blog marketing you can easily get response from your target market. Also, blog marketing is a big help if you want to create a buzz, analyze your niche market and you can also gather various customer opinions on a new promotion.

On the internet, the blog marketing is seen as the least expensive way to market your products, services and of course your ideas. By utilizing the blogs to promote the product is an unusual but a lot of marketers have proven that blog marketing is very effective and efficient. Through creating consciousness about your product, you can boost the traffic at your blog.

If you are thinking of getting started on blog marketing then these things might convince you to do it.

1. Blog marketing is an effective way to boost traffic to your website.
If you have managed to insert a link in your blog, then you can create possible sales or lead for your product. You can insert the links within your blog or in some cases they insert it at the end of the blog. In doing so you are able to create traffic to your website and this traffic will certainly increase your sales. By increasing the traffic to your site it is also very likely that you create leads that will be proven as something valuable in the future.

2. Blog marketing creates brand awareness.

By engaging on blog marketing you can create awareness about your product or service and if the people know about your product. If your product or service is constantly in their minds then the next time they go shopping rest assured they will be looking for you. So, by creating awareness, you can increase your sales.

3. Blog marketing represents a low cost marketing channel that every marketer can use. As I have said in the previous paragraphs blogs are cheap and sometimes it is even for free. Blogs can be easily established into an existing website. It is advisable however that an online business come up with their own blog domain for brand awareness purposes. Not only does it creates brand awareness it also sounds more businesslike.

4. Blog marketing helps you build your network. Every business needs a network; I am talking about external network with other companies or customers. But we all know that maintaining or keeping in contact with so many people can get tedious in the long run. But through blog marketing you can reach your targeted readers at any time in any place and I have to say that it is not that tedious at all.

5. Blog marketing enhances company visibility. Closely related to networking, Blog marketing benefits an online business by keeping it visible. The next time a customer or collaborating company is in need of your product or services, your business will be the first thing on their minds.

6. Blog marketing starts word-of-mouth.
If you impress your audience with how you have described your product then chances are they will recommend you to their families and friends this is what we call viral effect. If you share personal experiences with the readers, you can create affinity between your readers and you, and this affinity will help you to increase the sales of your product.

7. Blog marketing paves the way for back links.

With the clever use of keywords and anchor text, blog marketing can also benefit from search engine optimization. Through additional listings in search and back links, you can boost the traffic at your blog, and by boosting traffic you also increase the likelihood of a sale.