After you have published your website, you sit down and say to yourself, "Hah! Finally I can rest and wait for the sales to pour in." However, is it that simple? Do you really think it is done? No, sir. Developing / putting up your own website are just the tip of the iceberg. There is more to it than just putting up a website. You have to drive traffic to your website.
When it comes to an online business, traffic is all too important to ignore. Okay I am not talking about regular traffic here, what I am getting at is “relevant” traffic and how you will manage to convert that traffic into actual sales. This is were many online entrepreneurs fail. For sure they get traffic however without sales it is pretty much useless. Of course there is a reason as to why they are not making as much sales as other entrepreneurs.
If you want to improve sales make sure that the following are not present in your website:
1. Poorly designed website. Is your website appealing or is it turning off most of your potential customers? More often than not, in our attempt to make our website appealing we go overboard. Meaning that we put a lot of inappropriate things that customers do not need which makes the site cluttered.
When it comes to an online business, traffic is all too important to ignore. Okay I am not talking about regular traffic here, what I am getting at is “relevant” traffic and how you will manage to convert that traffic into actual sales. This is were many online entrepreneurs fail. For sure they get traffic however without sales it is pretty much useless. Of course there is a reason as to why they are not making as much sales as other entrepreneurs.
If you want to improve sales make sure that the following are not present in your website:
1. Poorly designed website. Is your website appealing or is it turning off most of your potential customers? More often than not, in our attempt to make our website appealing we go overboard. Meaning that we put a lot of inappropriate things that customers do not need which makes the site cluttered.
It is a known fact that there are millions of sites on the internet. Good web designs play a very important role in getting better business opportunities. According to a survey done by Genex, an award-winning Internet design and development firm, by Synovate eNation of Chicago: “Far from just providing simple aesthetic value, web site design heavily influences consumer purchase decisions.”
2. Confusing navigation bar. New web designers often want to show off by coming up with new and different ways to navigate through a multi-paged website. However, when they do this, most site visitors have a hard time navigating through the site. Always remember that your navigation bar is the map to all various areas of your site making it an essetial part of your website.
The best way to deal with your site's navigation is to make it simple and obvious. To some I know it will seem boring and it is the "same old stuff." But, have you thought of the ease it will give your visitors? As a site visitor myself I will not waste my time trying to work out something, I would just find another site that offers the same thing.
3. Uninformative content and hard to find information. It is crucial that you have a good content on your website. You should be able to provide your customers with all the relevant information they need. According to research more than 50 percent of all web sales are lost because site visitors cannot find what they are looking for. If you have buried important information too deep within your site, you are losing out on more than half of your sales!
If only website owners and entrepreneurs avoid these things then I am sure that they will have more sales. So, for all the readers out there who are planning on publishing their own website, avoid these things on your site so that the traffic you get is not wasted. In short, conversion of traffic into sales is highly possible.
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