A Marketer's Word

Words are the most important elements of marketing both offline and online. It does not matter if your words are coupled by pictures, or its just plain text, words have the power to stimulate ideas and stir the emotions of its readers. That is why having the right words is important, in so doing you gain the opportunity if gaining more sales. Customers prefer getting the details straight up and they also prefer specifics rather than generalization.

A customer is bombarded with loads of marketing messages every day. Because of that customers become selective of these things, they respond to an ad which sounds true and offer benefits and features that they need. Consumers are a lot smarter nowadays, they can sense if your ad is a fake.

Here is a list of overused words that marketer’s use. These same words erode the quality of today’s marketing.

1. The care lines. “Because we care,” “We care about you” these are just a few of the same overused promise that we hear from marketers. We usually see these phrases in health care insurance and financial marketing. They prompt prospects on how they will benefit from the product. However, since these lines have been used again and again people would hardly pay attention to whatever it is you are selling.

2. We have the solution. Due to their great love for technology, marketers claim to have the solution to all possible problems. This word has been abused by a lot of marketers that it is no longer credible. Most consumers think that the problems they are facing are one of a kind it is hard for them to imagine how these solutions will be delivered without loads of additional information from the advertiser.

3. Results. This word represents a highly general and useless promise. Whenever customers are faced with the vow of results more often than not they would like to see proof. So, if ever you will use this particular word make sure that you are equipped with testimonials to back-up your word.

4. It is simply amazing. How many products have we heard are amazing? Too many to count that is for sure. This statement makes something sound too good to be true, and it makes the product very unique. If you choose to use this in your marketing efforts be sure that you have details to support your claim.

5. The best quality. Just as we expect products and services to meet our needs, we also expect that the same product to be of the best caliber. But what makes your product of higher grade than other products? Inform your customers the various ways you ensure quality and testimonials from users would also be helpful.

Marketers work their magic through the words that they use. So, if you are one of those people who make their living by marketing products, make sure that you choose your words carefully.