What makes an online business successful? It seems that this is a question everyone wants an answer to. There are various ways and means to be successful; it just takes the right combination.
For an online entrepreneur, the website is the heart of the business. This is what your prospective customers see. These are the same people who give you money. Just like in showbiz these are your fans. They are the people who click on those ads, hire your services, and purchase your product all the while helping you grow your online business.
How do people help you grow your business? One, they visit your site and purchase the products that you sell. Through their purchases you make revenues, which in the long run can be used for other investments.
Two, even if these people don’t actually buy stuff they provide your site publicity. These are the same people who would recommend you to their friends and family.
Even the most well thought of advertisement will have its limits. Advertisements run on a budget which is only possible if the company consistently makes money. Also advertisements can only reach a certain part of the population.
Where ads cannot penetrate for sure people can. If you are a loyal customer of a certain product it is natural for you to recommend it to others right? In other words you trust this brand / product and you want others to have the same experience you had when you used it.
When people talk about your product that is when you notice traffic streaming in from forums, blogs and social networking sites. Focus on attracting people and converting them into loyal supporters. The profitability of every online business depends on the amount of traffic you get and the conversion you make.
Having the support of loyal customers is the key to a profitable website. So how can we attract people who will eventually be our loyal customers?
1. Capture their attention. Create a commotion. Go with the latest topics in circulation. Develop your own style that will separate you from the rest. Your goal as an entrepreneur is to bring as much people to your site as possible.
2. Sell yourself. Give people a reason why they should choose you and not your competitor. You should stand out among the rest. Your website should be able to solve a specific problem or need. You must make yourself look as something essential or something that they cannot easily forgo.
3. Look after your supporters. Over time you will develop a group of people who believe in your product. They will see your product as a must-have. Once you have established that community loyal supporters look after them by sharing your ideas. They will feel they are part of the product development if they get to share their thoughts.
In my opinion these concepts are essential if you are trying to reach through your audience. Ponder on these points and try to make it work for you.
For an online entrepreneur, the website is the heart of the business. This is what your prospective customers see. These are the same people who give you money. Just like in showbiz these are your fans. They are the people who click on those ads, hire your services, and purchase your product all the while helping you grow your online business.
How do people help you grow your business? One, they visit your site and purchase the products that you sell. Through their purchases you make revenues, which in the long run can be used for other investments.
Two, even if these people don’t actually buy stuff they provide your site publicity. These are the same people who would recommend you to their friends and family.
Even the most well thought of advertisement will have its limits. Advertisements run on a budget which is only possible if the company consistently makes money. Also advertisements can only reach a certain part of the population.
Where ads cannot penetrate for sure people can. If you are a loyal customer of a certain product it is natural for you to recommend it to others right? In other words you trust this brand / product and you want others to have the same experience you had when you used it.
When people talk about your product that is when you notice traffic streaming in from forums, blogs and social networking sites. Focus on attracting people and converting them into loyal supporters. The profitability of every online business depends on the amount of traffic you get and the conversion you make.
Having the support of loyal customers is the key to a profitable website. So how can we attract people who will eventually be our loyal customers?
1. Capture their attention. Create a commotion. Go with the latest topics in circulation. Develop your own style that will separate you from the rest. Your goal as an entrepreneur is to bring as much people to your site as possible.
2. Sell yourself. Give people a reason why they should choose you and not your competitor. You should stand out among the rest. Your website should be able to solve a specific problem or need. You must make yourself look as something essential or something that they cannot easily forgo.
3. Look after your supporters. Over time you will develop a group of people who believe in your product. They will see your product as a must-have. Once you have established that community loyal supporters look after them by sharing your ideas. They will feel they are part of the product development if they get to share their thoughts.
In my opinion these concepts are essential if you are trying to reach through your audience. Ponder on these points and try to make it work for you.
Very practical advice Joyce :) Thanks for sharing.
ReplyDeleteHi,
ReplyDeleteYour post was worth reading, thanks for it.
The idea of making money online business is attractive to many, particularly in the kind of economy we have today. While many companies are retrenching their operations, the businesses home based are expanding. Working from home is a great idea for many people and its main benefits include the lucrative potential of home base opportunity and the personal freedom one has. It is now possible to earn income without working in a 9 to 5 job!
Gifting Is Legal -- Hi there! Thank you so much for reading this article. I sure hope it helped you in some way. Take care.
ReplyDeleteSteve Harper -- Hi Steve! You are so right! Personal freedom is indeed nice! The internet does give plenty of people an opportunity to be independent they just have to be motivated to reach their goal.
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