Ways to Strengthen your Online Business: Strategy 2

Coffee and creme complement each other

Strategy 2: Offer back-end products to your customers

First, what are “back-end” products? Back-end products are the products that you would like sell to existing customers. According to statistics, 30% of your existing customers will most likely purchase from you again. Why? Because they had a wonderful experience shopping at your site, the product that they got from you served its purpose and most importantly you are a credible entrepreneur.

So offering these existing customers a complementary product is a great way to increase your profit. These products serve as escalators for your business.

Here are some important points that you have to consider when you are selling back-end products:

1. Introduce
It is easy enough to introduce a back-end product and it can be done in various ways. You can include a picture, the new features, etc. of your back-end product when you send a “Thank you” email to your customer. Tell them that the product that they have purchased works great, and they would be able to maximize it if they purchase this back-end product you offer.

2. Special offers
If you are going to have special offer promos, including your back-end product would just be the thing. You can offer them a discount on this product (back-end) if they buy it together with the main product.

3. Freebies
Giving away freebies is a great way of getting a customer’s attention. It is human nature that we, as consumers are always looking to get something for free when we purchase stuff. Example, when you buy a television, you expect to get a table with that right? Giving out freebies is great for customer satisfaction; also you can use this to your advantage. You can include ads / flyers of your back-end product and inform customers how they can avail of this product.

Take time to brainstorm then formulate a list of products related to your existing lineup. The key to discovering new products these people would be interested in is to identify problems that they want to be solved. From their problems come up with a solution, so these people will come to you and purchase whatever it is you offer.

Customer survey is also a great way of finding out what customers want and need. After you come up with a merchandise that fits their needs you can simply send out emails informing them of your new product. It is important that you highlight the problem they have and explain how your new product can solve it. If these customers are dead serious about finding a solution then no doubt they will purchase the product / service you offer.