Plan, design and then launch

In the world of internet marketing both small and medium sized business are on equal footing with huge enterprises. The internet enables them to compete against these giants. How? Through inbound marketing. All of these entrepreneurs have unlimited use of various inbound marketing techniques. These inbound marketing techniques are used to attract visitors and convert them into customers.

However, some businesses are doing it the wrong way. They build their website first THEN think of ways to generate leads. You will not be able to maximize inbound marketing if you follow this path.

If you are an aspiring internet entrepreneur developing your own website is what you will think of first. You think that since we are dealing with internet, having a website is more important than coming up with an internet-marketing plan this is a fatal mistake that must be avoided.

Even before you develop your website, make sure you already have an online marketing plan. An online marketing plan (website aspect) should include:

• Site design
• Site architecture
• Site capability requirements

I know you are thinking, “I’LL JUST HIRE A WEB DEVELOPER/DESIGNER FOR THOSE.” You can always hire a web designer and developer for those that is for sure. However, the average web design firm does not understand the connection between site design/site architecture and internet-marketing techniques such as SEO, PPC landing pages, blogging, and social media. Most of these firms are just there to develop websites and move on to the next client. They do not provide help when it comes to driving traffic and lead generation.

Always remember that your website should be able to attract traffic and capture leads. There are businesses out there who are experts when it comes to web design, development, and online marketing. These companies build websites as well as provide assistance with online marketing.

So to conclude this article, I would have to say that even before you publish your website make sure you have a plan / strategy already. This is to get better results and to be able to maximize inbound marketing. Write down the necessary stuff that you want your website to achieve. Hire a competent web designer and web developer. The firm that you'll be hiring should know the following: (1) web design, (2) development, and (3) online marketing. When everything has been put to order, then that is the best time to launch your website.