Characteristics Of An Effective Sales Letter

Imagine yourself applying for a job, and imagine that you are up against fifty other applicants, how will you catch the attention of the interviewer? How can you possibly stand out among a sea of other applicants? You have to consider plenty of factors to achieve your goal. You should dress impeccably, present a breath-taking resume, and most importantly have the right attitude.

In my opinion, the same thing applies to online businesses. You have to dress up your website to make it attractive, which will grab your visitor’s attention. Always remember that there are several key factors to a successful online business. One of the most important that one should consider is the sales letter. For your site to stand out among the rest you have to write an effective sales letter. An effective sales letter can be the only weapon you need to win the war in online marketing, provided that you have a product/service that is in demand by the public.

Here are the characteristics of an effective sales letter:

1. Attention grabber. When we read a sales letter the first thing that we notice will be the big bold headline on the top most portion of the page. The headline usually comes in three colors red, blue, and black. These colors are said to be an effective attention grabber. If your sales letter fails to grab the attention of your visitors, then it is unlikely that they will read the rest of the letter. The main purpose of the letter should be described in the headline. Your readers should be able to get the gist just my reading the headline.

2. A sales letter should be convincing. One of the most important factors of a good sales letter is that it should be able to convince people. If your sales letter is not that convincing then chances are, they will navigate away from it within a few seconds. A good sales letter should be able to explain the benefits consumers will get if they avail of your product/service. Convince readers that what you offer will solve whatever problems they currently have. Convince readers of the value they will get from your product/service.

3. Reassure the reader. Reassure your reader that what they are about to buy will work wonder for them. Potential consumers want the assurance that they will get their money’s worth if they choose to purchase your product. A money back guarantee is also a good way of assuring customers that they are in no financial risk. Knowing how to take all the risk away from prospective customers can make or break your online business.

These are important factors that you should consider in you sales letter. Merge these characteristics into the sales letter you will formulate and no doubt sales will increase.