Product Review Page - 7 Key Elements that You Should Know

Product reviews are written to provide customers the information that they need. This is basically exercised to help users make more informed purchasing decisions and improve your customer’s shopping experience. And we all know how much customer’s value shopping experience right?

The structure of a product review is really simple and anyone can write one. A product review is consisted of an introduction, an overview, and a summary.

Your product review page’s introduction consists of a few sentences outlining the problem and introduces a possible solution for your prospect, in this part you need not go into detail yet. The overview portion provides the consumers of the product's capability, an explanation of how the product is used. The last part which is the summary is almost a repeat of the introduction, and contains a strong recommendation for purchase based on your conclusions.

In writing your product review page, the following key elements must be present:

1. A product review page should include images or videos. It will be a big help to your consumers of you take the time to include an image or video of the product or service that you are reviewing. This will assist your customer to visually connect your review with the product or need that they are researching.

Including a photo or video is so easy to do. You can take a photo of the product yourself; you can also try using an image from the merchant’s website, take a screenshot of the website, or use a picture of you using the product. For some products, it is applicable for you to present a before and after picture.

If you are planning on including a video, then your video can feature things like: ordering/using/results, taking physical products out of the box, or an explanation of the product and its features.

2. A good product review page also includes the product description. In your product description you can mention things like size, number of pages, features, ordering process, delivery/package details, benefits, expected results, your specific results.

Customers nowadays are more meticulous when shopping online. They are more careful because there are a lot of scams going on. People would like to know what exactly they are going to get if they order this product today.

If you were able to try the product yourself then include your personal thoughts and personal experience about the product or what made you decide to purchase this product. This helps your customers relate to how you felt when you were purchasing or deciding whether to purchase the product yourself.

3. Your product review page should also include your buyer’s description. Who is this product for? This product is not suitable for whom? No product, like nothing has been made that suits everyone. Be sure to describe the perfect buyer in a manner wherein your reader can easily decide if this is the right product for them or not.
The main reason why you write a product review page is made is to make sure the right people buy the right product.

4. Include proofs on your product review page. You can include two types of proofs on your product page. There are two types of proof to include in your product review, you need to prove that you have tried the product and prove to customers that the product really works.

Not everyone believes in product reviews; they feel that these reviews are biased. People are skeptical of product reviews and believe that reviews are based on payment or compensation. Your job is to prove that you have the product yourself, and you are providing your customer with unbiased review.

Proof can be achieved by using photos or video, by describing the product in more detail than can be found on the merchant’s website, mentioning unadvertised bonuses, and by addressing the negatives.

5. Your product review page can also include “negative comments.” If the product has any negative comments it is also advisable that you include those, it may be a negative comment about the product itself, or with the ordering process, etc. Adding negative comments will make your product review page objective and will dramatically increase the ‘believability’ of your product review. If you just mention the good stuff on your review page then chances are your customers would be skeptical.

Do not be frightened of informing people of the product’s negative side. They are probably already thinking it, so this is your opportunity to address those thoughts and help them make an informed decision about making the purchase.

The important thing is that when you present something negative in your product review page you immediately follow it up with the resolution.

6. A product review page must also include a call-to-action. This is one crucial part that should not be forgotten. Your call-to-action tells your reader exactly what they should do next, and it needs to include very specific directions with a smooth transition.

Take a look at the landing page where you will be sending your visitors to from your product review page, and frame your call-to-action in a manner which encourages them to click through and lets them know exactly what to expect when they do click on the button.

7. As always your product review page must contain keyword phrase. Every piece of content that you create on the internet should be optimized for a specific keyword phrase and your product review page is no different from this. You may be optimizing your review for the actual product, or you may formulate your review around a specific problem or need. Choose your keyword phrase so that you attract the ideal prospects.

Convince People to Buy - 7 Tips to Get People Buying

Persuasion this is an art wherein you get people to do what you want them to do. "It's how you tap into people's dreams and link your products or services or causes to the realization of their dreams – it's how you make them see it, hear it, and want it." The success of your online business is composed of the results of your ability to convince others to purchase from you and not your competitors.

Why should a prospect purchase from you and not some other website who offer the same product? What makes your business so special it would inspire a customer to choose your services over your competitor’s? What will it take to convince people to buy from you? You see this happening plenty of times wherein a prospect is so interested in your product however you still need to convince people to buy before they can make a decision. By observing them keenly and understanding what is going on with them, you can determine what it will take to convince people to buy.

If you find it difficult to convince people to buy, one problem might be that they do not believe what you are telling them. Would you buy from someone you did not believe? Probably not. So it is clear that your own credibility is critical to a successful sale. It does not take a genius to convince people to buy, all it takes is to understand the aspects of human nature that are often automatic and work at a subconscious level.

Here are some tips to convince people to buy:

1. Convince people to buy by coming up with your own customer and client list. This list you have made is a perfect way to show to your prospects how long you have been running your business and how many customers you have satisfied. Proving to potential customers that you have served a lot f people already is an effective way to convince people to buy. If others were happy with the results there is no reason why they should not try it out themselves right?

2. Convince people to buy by showing you have been in business for quite some time now. Show prospects that your business is “real” and you are going to disappear into thin air. It is obvious that the longer you have been in business, the better.
You usually some store signs stating their year of establishment, you see something like, "Established 1867" or some equivalent. Would you feel more comfortable buying from a well-established business? Probably. They are trying to show you their longstanding business solidity. So, in your goal to convince people to buy you have got to show to them that your business is here to stay.

3. Convince people to buy, show them what others are doing. More often than not people look to others and will often do what they are doing. Your prospects tend to look into others first when they feel uncertain. This psychological phenomenon is called “social proof.”

Customers feel more reassured or they feel like what they are doing is right if they base their decisions to what others are doing. So, show your prospects what others are doing now and convince them to buy from your online store.

4. Convince people to buy from your online store by showing user-generated reviews. User-generated reviews can have a massive influence on peoples' buying decisions. Program your website wherein customers or site users can write and leave reviews and express overall ratings for products and services on your site.
It is common knowledge that web users are more inclined to trust what people like themselves say, compared to marketers. Do not be scared of bad reviews (be prepared for that since that is part of business) people can smell sites that have been 'edited' a mile away, forcing them to simply not trust anything you say. Instead, be prepared to act quickly on your customers' feedback. Allow prospects to leave their views on your products or service, and in doing so, you would be able to convince people to buy from your online store.

5. Convince people to buy by showing the scarcity of products. Scarcity generates demand and encourages people to buy sooner. People want what they think they cannot have and social psychology would indicate that loss is a more powerful emotion than gain. That is why you often hear advertisers say, “Get it while supplies last.” This is a powerful statement used to convince people to buy immediately.

6. Convince people to buy by showing pictures and if possible, you can show videos. Imagery is a very powerful when you want to convince people to buy, hence increasing product sales especially for high value and luxury goods, so be sure to provide good quality images of products. These images will go a long way to reassure people about what they will be getting.

7. Convince people to buy by showing authority. The principle of authority states that those with authority more easily convince us. Websites showing authority and expertise are trusted more.