Persuasion this is an art wherein you get people to do what you want them to do. "It's how you tap into people's dreams and link your products or services or causes to the realization of their dreams – it's how you make them see it, hear it, and want it." The success of your online business is composed of the results of your ability to convince others to purchase from you and not your competitors.
Why should a prospect purchase from you and not some other website who offer the same product? What makes your business so special it would inspire a customer to choose your services over your competitor’s? What will it take to convince people to buy from you? You see this happening plenty of times wherein a prospect is so interested in your product however you still need to convince people to buy before they can make a decision. By observing them keenly and understanding what is going on with them, you can determine what it will take to convince people to buy.
If you find it difficult to convince people to buy, one problem might be that they do not believe what you are telling them. Would you buy from someone you did not believe? Probably not. So it is clear that your own credibility is critical to a successful sale. It does not take a genius to convince people to buy, all it takes is to understand the aspects of human nature that are often automatic and work at a subconscious level.
Here are some tips to convince people to buy:
1. Convince people to buy by coming up with your own customer and client list. This list you have made is a perfect way to show to your prospects how long you have been running your business and how many customers you have satisfied. Proving to potential customers that you have served a lot f people already is an effective way to convince people to buy. If others were happy with the results there is no reason why they should not try it out themselves right?
2. Convince people to buy by showing you have been in business for quite some time now. Show prospects that your business is “real” and you are going to disappear into thin air. It is obvious that the longer you have been in business, the better.
You usually some store signs stating their year of establishment, you see something like, "Established 1867" or some equivalent. Would you feel more comfortable buying from a well-established business? Probably. They are trying to show you their longstanding business solidity. So, in your goal to convince people to buy you have got to show to them that your business is here to stay.
3. Convince people to buy, show them what others are doing. More often than not people look to others and will often do what they are doing. Your prospects tend to look into others first when they feel uncertain. This psychological phenomenon is called “social proof.”
Customers feel more reassured or they feel like what they are doing is right if they base their decisions to what others are doing. So, show your prospects what others are doing now and convince them to buy from your online store.
4. Convince people to buy from your online store by showing user-generated reviews. User-generated reviews can have a massive influence on peoples' buying decisions. Program your website wherein customers or site users can write and leave reviews and express overall ratings for products and services on your site.
It is common knowledge that web users are more inclined to trust what people like themselves say, compared to marketers. Do not be scared of bad reviews (be prepared for that since that is part of business) people can smell sites that have been 'edited' a mile away, forcing them to simply not trust anything you say. Instead, be prepared to act quickly on your customers' feedback. Allow prospects to leave their views on your products or service, and in doing so, you would be able to convince people to buy from your online store.
5. Convince people to buy by showing the scarcity of products. Scarcity generates demand and encourages people to buy sooner. People want what they think they cannot have and social psychology would indicate that loss is a more powerful emotion than gain. That is why you often hear advertisers say, “Get it while supplies last.” This is a powerful statement used to convince people to buy immediately.
6. Convince people to buy by showing pictures and if possible, you can show videos. Imagery is a very powerful when you want to convince people to buy, hence increasing product sales especially for high value and luxury goods, so be sure to provide good quality images of products. These images will go a long way to reassure people about what they will be getting.
7. Convince people to buy by showing authority. The principle of authority states that those with authority more easily convince us. Websites showing authority and expertise are trusted more.
Why should a prospect purchase from you and not some other website who offer the same product? What makes your business so special it would inspire a customer to choose your services over your competitor’s? What will it take to convince people to buy from you? You see this happening plenty of times wherein a prospect is so interested in your product however you still need to convince people to buy before they can make a decision. By observing them keenly and understanding what is going on with them, you can determine what it will take to convince people to buy.
If you find it difficult to convince people to buy, one problem might be that they do not believe what you are telling them. Would you buy from someone you did not believe? Probably not. So it is clear that your own credibility is critical to a successful sale. It does not take a genius to convince people to buy, all it takes is to understand the aspects of human nature that are often automatic and work at a subconscious level.
Here are some tips to convince people to buy:
1. Convince people to buy by coming up with your own customer and client list. This list you have made is a perfect way to show to your prospects how long you have been running your business and how many customers you have satisfied. Proving to potential customers that you have served a lot f people already is an effective way to convince people to buy. If others were happy with the results there is no reason why they should not try it out themselves right?
2. Convince people to buy by showing you have been in business for quite some time now. Show prospects that your business is “real” and you are going to disappear into thin air. It is obvious that the longer you have been in business, the better.
You usually some store signs stating their year of establishment, you see something like, "Established 1867" or some equivalent. Would you feel more comfortable buying from a well-established business? Probably. They are trying to show you their longstanding business solidity. So, in your goal to convince people to buy you have got to show to them that your business is here to stay.
3. Convince people to buy, show them what others are doing. More often than not people look to others and will often do what they are doing. Your prospects tend to look into others first when they feel uncertain. This psychological phenomenon is called “social proof.”
Customers feel more reassured or they feel like what they are doing is right if they base their decisions to what others are doing. So, show your prospects what others are doing now and convince them to buy from your online store.
4. Convince people to buy from your online store by showing user-generated reviews. User-generated reviews can have a massive influence on peoples' buying decisions. Program your website wherein customers or site users can write and leave reviews and express overall ratings for products and services on your site.
It is common knowledge that web users are more inclined to trust what people like themselves say, compared to marketers. Do not be scared of bad reviews (be prepared for that since that is part of business) people can smell sites that have been 'edited' a mile away, forcing them to simply not trust anything you say. Instead, be prepared to act quickly on your customers' feedback. Allow prospects to leave their views on your products or service, and in doing so, you would be able to convince people to buy from your online store.
5. Convince people to buy by showing the scarcity of products. Scarcity generates demand and encourages people to buy sooner. People want what they think they cannot have and social psychology would indicate that loss is a more powerful emotion than gain. That is why you often hear advertisers say, “Get it while supplies last.” This is a powerful statement used to convince people to buy immediately.
6. Convince people to buy by showing pictures and if possible, you can show videos. Imagery is a very powerful when you want to convince people to buy, hence increasing product sales especially for high value and luxury goods, so be sure to provide good quality images of products. These images will go a long way to reassure people about what they will be getting.
7. Convince people to buy by showing authority. The principle of authority states that those with authority more easily convince us. Websites showing authority and expertise are trusted more.
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