Sunday, November 22, 2009

Drive Traffic to your Website


Many online entrepreneurs think that designing and publishing a website is everything they have to do. No sir. Developing / putting up your own website are just the tip of the iceberg. There is more to it than just putting up a website. You have to drive traffic to your website.

When it comes to running an online business, always keep in mind that you need to drive traffic to your website. You need to drive traffic to your site and you also want to make sure that it is relevant traffic you get. This is where many online entrepreneurs fail. For sure, they are able to drive traffic to their website however, without sales, it is pretty much pointless. Of course, there is a reason as to why they are not making as much sales as other entrepreneurs.

Here are some tips you can use to drive traffic to your website:

1. Drive traffic to your website by running a test. There are numerous and various ways wherein you can test your website. From layout to copy to design, there are various combinations of changes that may increase your website’s visitor to customer conversion rate. Keep in mind that the following elements should be tested:

- Your sales copy should be tested pay attention to the headline, the benefits, the guarantee, and of course your call to action.
- The order process should be kept as simple as possible, a complicated order process can turn-off any potential customer.
- Opt-in offer, so you can determine if you' are able to capture your guest’s contact information which can be used in the future.
- Site navigation, so you can figure out how many clicks it takes to buy.

2. Drive traffic to your website by creating links. The number of links your website has on various other websites determines the level of your popularity. Always make sure that you swap links with as many websites as possible as it helps in your goal to drive traffic to your website. You can have a separate page devoted solely for this purpose. The websites on which link will appear should be chosen with care and should be focusing the same set of audiences that you focus on.

3. Drive traffic to your website by starting an affiliate program.
An affiliate program pays a part of their sale proceeds to websites whose links have helped the retailer in generating actual sales. You should focus on building a network of affiliate program whose products and subscribers can help you drive traffic to your website. Decide on the percentage of fee that you will compensate them with and always focus on getting right kind of group

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