The Pre-selling Technique

The art of pre-selling is basically how you condition your potential customers and making them more likely to buy your products/services. This method is usually performed at your website before you send your visitor over to the vendor’s store or the landing page. The main goal of a pre-sell technique is to get your prospects into a frame of mind wherein they really feel the desire to make that purchase.

A pre-sell strategy is built on months of constant interaction with your prospects. It is natural that people will trust a person they have been talking to. Interaction could be done through email newsletter or blogs. However, a history of prior contact with prospects is not required for pre-selling to be effective. One can pre-sell just as well when you have a reputation as an expert in a specific field.

An integral part of pre-selling is how you present the information. Your presentation should conquer any doubts that your prospects might have. Conditioning them will be easier if you eliminate any doubts that they might feel. The vendor’s website will without a doubt contain all the product’s features, benefits and specifications, the job of pre-selling is not just duplicating these information. Offer prospects complementary or first-hand information on the product which can be done be providing a simple review or product comparison.

One effective pre-sell tactic that can be used is: Learning to sell indirectly. This technique can be done by talking to your target market and informing them about the different ways they can use your product.People would not purchase a product if the operation is complicated, that is a normal behavior. The reason they are purchasing a product is because they want their lives to be easier, so they will not take the time to struggle with something.

It will be more practical if you show your prospects how to use your product first. From there they will see the value and advantages your product has. The best example is the home shopping on television. First, they point out the dilemma some people might have. After they point out this problem, they then show you procedures that can solve this problem.

Then finally they show you the product that they use to overcome the problem.As a marketer or product owner, you have to be willing to get out there and convince your prospects to buy the product or service, by pre-selling them. As part of your standard procedures, always make a pre-sell plan and put it into operation. You will be pleasantly surprised with the possible results you are likely to achieve.