Join The Conversation Of Your Target Market

Search marketing is all about identifying and doing something on what customers need and want. On the other hand social media is all about conversations. We all know that social media is a gold mine of information. If you can mine that data from social media, use it to build search campaigns and include copy on web pages that will develop conversations.

Use traditional keyword tools to start finding those relevant conversations. Your very own product’s page is a good starting point to search for keywords. Google’s keyword tool is efficient when it comes to picking up phrases from any page, however it does not go well with social media. Conversations are not keyword phrases. Search engines like Google can, however, extract terms that are good ways to find conversations between your potential customers. The secret is to find out where these conversations are happening and to take part in them. One of most powerful social media tool that can help you with your goal is Techrigy SM2.

Techrigy lets you open a free account and also allows you to the first 1,000 results on a given day. These results all apply to your brand. Judging form those results, you can see which social media platform you should pay attention to: message forums, blogs, photo sharing websites or social networks like Myspace. This software will also provide demographic information, which includes the physical location of those people who are talking about your brand.So now that you have the relevant information that you need, it is time to go after the individuals who gave their positive opinions about your brand. You can reach out to these people through Twitter, posting blog comments and in e-mails, which ever is appropriate.

If used properly, search engines can give you the information that you need. However, social media requires another type of approach which is mainly focused on conversations. These conversations might not lead you straight to your target market but it can foster brand loyalty, and of course sales will follow afterwards.