Conversion of Prospects

Oftentimes we hear or read about the advantages of a work at home online business over the traditional business, this is true. There are a lot of advantages an online entrepreneur can receive. But before we go into that let us look at one hurdle most online businesses encounter. One hurdle that an online entrepreneur might experience is the conversion of prospects.

Unlike the traditional business wherein there is personal contact which gives sales people a chance to recommend items to people and if these people buy then the business was able to successfully achieve the conversion of prospects. On the other hand conversion of prospects with an online business is not as easy because personal touch or contact is not present. Although your sales letter might cover some points, there is more to it when it comes to conversion of prospects.

Here are some tips you can follow for successful conversion of prospects:

1. As oppose to a physical shop, where the customers can both physically check out the product before buying and obtain answers to their questions from the sales person, your website must offset this disadvantage by including a strong guarantee. Conversion of prospects can be easily achieved if your customers are confident in their purchase. By providing a strong and clear guarantee you are able to eliminate any doubts your customers might feel. Once doubts are eliminated then conversion of prospects should come easily.

2. Provide bonus or bonuses when a customer purchases a product from your site. This is a simple demonstration that you value and appreciate their purchase also this is a visible way of saying thank you. This is a proven technique businesses use for their conversion of prospects. Why? Because these people who have purchased from you will tell other people of their good experience with your website and how you have treated them. It also shows customers that you are willing to deliver more than what you have promised to them. Just a note when it comes to bonuses, make sure that it is directly related to the product they have purchased and make sure that you clearly state that you are giving this bonus as a token of appreciation.

3. Most prospects do not buy the first time they see or hear about your business. It would be advisable if you do follow-ups on them. Your follow up can be as simple as contacting them occasionally with new offers that you might have for them. Or it can be more complex such as publishing a weekly newsletter with useful information and articles. If you do not already have a way to collect their address, you can get it by offering a valuable gift that you deliver only by email or postal mail. Conversion of prospects can be achieved if you are diligent in doing your follow ups. In the conversion of prospects you can offer a special report, a list of sources or some other essential information they cannot get anywhere else. These are valuable to customers and prospects alike and the good thing about this is that it will not cost a lot on your part if you provide this.